Our Company
In 2013 Think Fish was set up by its owner and marine biologist Charlie Smillie. A professional aquarist himself, his vision was to create a fresh and contemporary aquatic company offering a modern take on aquarium retail, bespoke installations and professional maintenance solutions for hobbyists, right through to corporate clients, in the UAE.
The vision is becoming a reality as Think Fish grows in popularity in every area of business, whilst gaining a great deal of respect within the industry. This has been achieved by innovate vision, a great team, and most importantly – amazing customers who appreciate what we do and share our passion!
Our Philosophy – Get It Right First Time
Time and time again we see new customers who once had an aquarium and gave up because they grew frustrated by an unsuccessful aquarium due to being given the wrong advice when they bought it. Selling an aquarium is the easy bit. Achieving a customer’s expectations of an aquarium long term starts with honesty and making sure a customer knows exactly what to expect. Think Fish do this giving the right advice from the very start and offering unrivaled support beyond the point of sale. Aquariums are not only our business, they are our passion.
Our Code of Conduct
At Think Fish our aim is to promote responsible fish-keeping by offering sound advice and only selling healthy livestock. We care for your fish as much as you do and their welfare is our top priority, so we always aim to abide by the following code of practice:
- We will not knowingly sell unhealthy livestock.
- We will not sell fish that are unsuitable for captivity.
- We will not sell artificially coloured fish.
- We will not sell genetically modified fish.
- We will not knowingly sell fish for homing in unfiltered aquaria.
- We will not knowingly sell both fish and aquaria to the same customer on the same day.
- We will not sell large numbers of fish for newly-established aquaria.
These principles have been created with the welfare of fish in mind, so we appreciate your understanding.
